App Feature - Advanced Subscriber Plan
Honer Hall
Core Feature "Honor Hall” & “Leader Boards”: Employing a floating level system to offer limited-time privileges to users at different payment stages, encouraging continued spending.
What's Honor Hall？
"荣耀殿堂（Honor Hall）" is a privilege system within the Language Play app designed for paying users. It consists of six levels, and users' titles are adjusted based on their monthly spending, allowing them to enjoy various privileges within the app and encouraging them to maintain a continuous monthly payment habit.
Goals
By designing a tiered system with certain privileges to stimulate premium users to continue their monthly payments and cultivate a habit of monthly payments, we aim to increase and stabilize monthly revenue.
My Role
As a product designer, I collaborated with the product manager and CEO to create an Honor Reward System, leading the design team in refining rewards. Working with the development team, we implemented new visual effects, significantly boosting monthly revenue.
Team
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1 x Product Designer/ Animator（Me）
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1 x UI Designer
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3 x Illustrators + 2 x 3D Designers + 1 x Animator
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3 x Developers (including 1 Backend Engineer, 1 iOS Developer, and 1 Android Developer)
Duration
1 Month（end to end）
Process
Research&Competitive Analysis
PMs and I compared the honor system designs of several competitors, analyzed their privilege configurations, and, considering our own app's features and user ecosystem, we have designed our own set of honor system privilege offerings.
Lay out all features and catalog them
Due to the lack of game engine development expertise in our development team, we opted for a fixed single-page non-scrollable interface design. To maximize furniture placement, we designed the room in a loft style with furniture arranged using fixed coordinates.
Prototyping & Iteration
Due to the lack of game engine development expertise in our development team, we opted for a fixed single-page non-scrollable interface design. To maximize furniture placement, we designed the room in a loft style with furniture arranged using fixed coordinates.
Challenge
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Conflict of Design Principal & Stockholders
After intense discussions, the initial furniture unlocking conditions included three options: CP value unlocking, gold coin unlocking, and CP value + gold coin unlocking. Later, during iterations, an operational event unlocking condition was added.
2. Tons of Illustration and Animation Work
This was the most exciting part of the project, where we discussed how to handle couple assets after a breakup. We implemented a 30-day cooldown period for users (retaining all their assets) during which couples who reconsidered within the 30 days could use coins to clean their dusty rooms (post-breakup rooms), preserving all their previous assets. After the 30 days, we no longer retained assets for the couples. Moreover, within these 30 days, if either party found a new partner and formed a CP Cottage, the old cottages were permanently removed.
Due to some specific reasons, our design process does not include wireframes and prototypes. Designers are required to produce high-fidelity final designs, even during iterations.
launch version and iterations
unlock furniture conditions
wireframe and brainstorming
Cottage Layout and Furniture Design
Animation
Final Design
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Conflict of Design Principal & Stockholders
After intense discussions, the initial furniture unlocking conditions included three options: CP value unlocking, gold coin unlocking, and CP value + gold coin unlocking. Later, during iterations, an operational event unlocking condition was added.
Iterations
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Added a commenting feature with bullet screen display.
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Expanded furniture unlocking options to include event-based unlocking.
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Improved CP value calculations.
Impacts
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The product received immediate positive feedback upon launch, with almost no negative reviews.
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Premium users at the top level actively engaged in purchasing and unlocking furniture.
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Couples adopting pets accounted for one-third of the overall pet adoption on the platform, indicating the popularity of CP Cottages.
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Enhanced users' motivation to climb the rankings in the couples leaderboard.
Insights
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Yuwan app attracts a large user base seeking romance opportunities online.
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Many users spend considerable time in companion room chatrooms to build connections.
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Yuwan introduced a CP check-in feature, known as "CP Cottage."
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We plan to update the check-in feature into a virtual romance cottage game for a richer experience.